Public service broadcasters or PSB, are normally funded by the public through things like the television license. As a public service broadcaster you must fullfill certain requirements, set by the regulatory body OFCOM. These requirements are for the benefit of the public and include things like the news. An example of a PSB station is BBC Radio One.
Commercial radio is broadcasted by private media groups and is funded through adverts as oppose public funding, it therefore has no requirements to meet and can broadcast content decided by itself. Adverts are the main asthetic difference as these do not appear on PSB. News pieces on commercial radio tend to be slightly more sentationalised, this reason and others including the fact that it does not serve the public mean commercial radio has always been a bit contraversial. An example of a commercial radio station is Heart FM.
Friday, 5 November 2010
Secondary Research
The first thing I have looked at for my secondary research is RAJAR, more importantly, MIDAS which is a group within RAJAR. It stands for 'Measurement of Internet Delievered Audio Services'. This is incredibly important to research because our show will be broadcast via the internet.
The first thing I have discovered on MIDAS is that broadband internet connection has risen from 51% to 56%, this already means that more people in the world are able to access and enjoy our show with a good quality stream, using this information I believe having cross media is a good idea, such as a webcam because the majority of people will be able to view it smoothly.
I next looked towards the existing listening figures for internet audio. 16.1 millon people claimed to have listened to to radio via the internet, including 15 million listening live and 13.5 million listening at a later time via services such as BBC Iplayer. This information not only justifys our live show, as there is a huge potential audience, but it also supports the argument to archive our show on the Ustream platform once is has been broadcast, so it is accesible to people on demand as this is a very popular feature.
11.6 million claim to listen to live internet radio at least once a week, this is again good news for us as the potential audience for our show is massive, especially as it will only be broadcast live once.
With regard to podcasts, the average podcast user downloads 4 a week and spends just over an hour a week listening, the main positive point of this, for us, is that the most popular podcasts remain music and comedy based, which is the basis of our radio show. Therefore we should possibly look into creating a podcast. Although it may be well recieved at first though, a podcast is possibly not the best idea as our radio show is not sustainable and won't continue for more than the one week.
In conclusion, 31.7% of the adult population (aged 15 or over) have listened to radio via the internet. This means that our target audience does actually listen to internet radio and therefore has the means and accesibililty to listen to our show. 88% of these people also listen from home, we should consider this when creating our content as we wouldn't want to taylor a show for people who are listening from work, because that wouldn't be our audience.
Ustream
Ustream will be the platform that we stream (broadcast) our show off. According to RAJAR the majority of people listen to internet radio via BBC Iplayer (51.4%), obviously we do not have the means to get onto BBC Iplayer so Ustream is our choice. There is still a good number of people that listen to internet radio via other streaming platforms. According to MIDAS on RAJAR, 22.9% of internet radio listeners, listen via another media player, this is our target audience.
Ustream claim that there is over 75,000,000 monthly viewers on their platform, this is good for us and it shows there is clearly an audience out there, we just have to attract it to our show.
Bibliography
Thursday, 7 October 2010
Psycho - Demographic Research
Psycho - Demographic Research
We next conducted psycho demographic research. Who was handed this questionnaire was determined by our initial demographic research to ensure there was no invaild data collected. This demographic research is vital because it determines exactly who we target and how we deliver our show and features to entertain our audience.
How many cars are there in your household?
This question was important for us because it is an indirect way of determining what kind of income a household has, as actually asking can be percieved as rude and also can be innaccurate. For example, a low household income would not be able to support multiple vehicles.
The times to listen to different types of music.
This was a very important question for us because we had previously determined that our audience enjoyed listening to music, we had to discover what kind of music we should play, to entertain them fully. Thus, we conducted a question which listed genres of music, in a table with times of day - The questionnairre participant had to tick boxes so we knew when they enjoyed listening to different types of music, we could then see what the most popular genre/genres were in the morning.
We next conducted psycho demographic research. Who was handed this questionnaire was determined by our initial demographic research to ensure there was no invaild data collected. This demographic research is vital because it determines exactly who we target and how we deliver our show and features to entertain our audience.
How many cars are there in your household?
This question was important for us because it is an indirect way of determining what kind of income a household has, as actually asking can be percieved as rude and also can be innaccurate. For example, a low household income would not be able to support multiple vehicles.
The Y axis shows the amount of people whilst the X axis shows how many cars they own. As you can see most of the people we asked own 3 cars, 56 people. The next closest result is 2 and then 4 cars. This is clear that our target audience have a fairly high income to maintain this many vehicles, therefore they are from the demographic group ABC1.
What do you look for in a news bulletin?
This question was important because it told us what we needed to include within our news flashes to please our target audience, so we didn't bombard them with information they weren't interested in, similarly so we informed them on everything they wanted to know about.
The Y axis shows the amount of people whilst the X shows the options we listed. As you can see only 5 people answered 'none of these' and only 2 answered 'don't listen'. Whereas there was quite an even spread across the other 3 options, news, sports and weather therefore we decided we would have to include these in our bulletins to ensure our target audience are well informed.
Do you recieve EMA?
This question, similar to the amount of cars in the household, is an indirect way of determining the income of a house hold and to confirm the assumption that our target audience are of ABC1 demographic group.
Our results show that 84 people we asked do recieve EMA, whilst 45 people do not. This was expected and although on the face of it does not neccaserily support our claim that our audience are of ABC1 category, people with fairly good incomes can still claim EMA.
Ethnicity?
We asked this question to determine what ethnicity would be listening to us most.
As you can see, the majority of the people we asked are of the white British ethnicity, 123 people, only 3 or 4 people are of other ethnicitys, this does not justify us bringing in a presenter of different ethnicity, or playing other ethnic music.
What radio show features do you enjoy?
We asked people this question to find out what kind of features/elements of a show they enjoy, so that we could have this in mind whilst creating our own content. If we abode by this, we would be almost certain to entertain our audience as our content would be applicable to them.
The options we gave were
- Quizzes/Games
- Music
- Comedy
- Chat/Banter
- Guests
- Soaps
The times to listen to different types of music.
This was a very important question for us because we had previously determined that our audience enjoyed listening to music, we had to discover what kind of music we should play, to entertain them fully. Thus, we conducted a question which listed genres of music, in a table with times of day - The questionnairre participant had to tick boxes so we knew when they enjoyed listening to different types of music, we could then see what the most popular genre/genres were in the morning.
Our results, shown above, prove that the most popular genre of music to, to be listened to in the morning (when our show is broadcast) is pop and indie (19 and 20 people). Therefore when choosing our playlist we must only look at pop and indie music, in order to entertain the majority of our audience. When considering our playlist we may decide to add in one rock song as this was the next most popular with 8 votes.
Initial Demographic Research
Demographic Research
This is a sample of the original questionnaire we took around. Each member of the group completed 49/50 questionnaires then the results were collated to determine who would be our target audience to answer are second questionnaire - The psychodemogrpahic research.
The results
Male or Female?
We asked slightly more females than males, 101 females and 98 females. Naturally in an ideal world we would have liked to have asked an exactly equal amount of males and females to obtain the fairest results possible, however because our sample size was fairly large, I believe this slight inadeqacy will not be a huge issue.
Ages of people able to acces internet radio between 8am and 12pm
This particular question was vital for us becasue we had to discover who we should be aiming our show at, as there would be no point in doing a teenage themed breakfast show if the majority of people able to access our show would be 50 year olds.
As you can see, it is clear that our target audience is 15.-22 year olds, this curve shows that people between the ages of 15 and 22 are most likely to have access to internet radio at the time of our broadcast. There are a few oddities dotted around such as a three 53/54 year olds and three 11/12 year olds however these odd results are not adequate enough to justify aiming our show at these minorities, therefore, we will now have 15-22 year olds at the forefront of our minds. Next, we will be handing the psychodemographic questionnaires to them, to discover what they look for within a good radio show so that we can entertain and make sure people able to access our radio show will WANT to access it and enjoy it in order to gain and maintain high audience figures.
This is a sample of the original questionnaire we took around. Each member of the group completed 49/50 questionnaires then the results were collated to determine who would be our target audience to answer are second questionnaire - The psychodemogrpahic research.
Age | Gender | Do you have access to internet radio in the morning (8-12)? | |
1 | |||
2 | |||
3 | |||
4 | |||
5 | |||
6 | |||
7 |
The results
Male or Female?
We asked slightly more females than males, 101 females and 98 females. Naturally in an ideal world we would have liked to have asked an exactly equal amount of males and females to obtain the fairest results possible, however because our sample size was fairly large, I believe this slight inadeqacy will not be a huge issue.
Ages of people able to acces internet radio between 8am and 12pm
This particular question was vital for us becasue we had to discover who we should be aiming our show at, as there would be no point in doing a teenage themed breakfast show if the majority of people able to access our show would be 50 year olds.
As you can see, it is clear that our target audience is 15.-22 year olds, this curve shows that people between the ages of 15 and 22 are most likely to have access to internet radio at the time of our broadcast. There are a few oddities dotted around such as a three 53/54 year olds and three 11/12 year olds however these odd results are not adequate enough to justify aiming our show at these minorities, therefore, we will now have 15-22 year olds at the forefront of our minds. Next, we will be handing the psychodemographic questionnaires to them, to discover what they look for within a good radio show so that we can entertain and make sure people able to access our radio show will WANT to access it and enjoy it in order to gain and maintain high audience figures.
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