Initial Demographic Research

Demographic Research

This is a sample of the original questionnaire we took around. Each member of the group completed 49/50 questionnaires then the results were collated to determine who would be our target audience to answer are second questionnaire - The psychodemogrpahic research.

	Age	Gender	Do you have access to internet radio in the morning (8-12)?
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The results
Male or Female?
We asked slightly more females than males, 101 females and 98 females. Naturally in an ideal world we would have liked to have asked an exactly equal amount of males and females to obtain the fairest results possible, however because our sample size was fairly large, I believe this slight inadeqacy will not be a huge issue.

Ages of people able to acces internet radio between 8am and 12pm
This particular question was vital for us becasue we had to discover who we should be aiming our show at, as there would be no point in doing a teenage themed breakfast show if the majority of people able to access our show would be 50 year olds.

As you can see, it is clear that our target audience is 15.-22 year olds, this curve shows that people between the ages of 15 and 22 are most likely to have access to internet radio at the time of our broadcast. There are a few oddities dotted around such as a three 53/54 year olds and three 11/12 year olds however these odd results are not adequate enough to justify aiming our show at these minorities, therefore, we will now have 15-22 year olds at the forefront of our minds. Next, we will be handing the psychodemographic questionnaires to them, to discover what they look for within a good radio show so that we can entertain and make sure people able to access our radio show will WANT to access it and enjoy it in order to gain and maintain high audience figures.